YouвЂ™re also preventing your opponent from realizing their equity вЂ“ letвЂ™s say you opponent had Jв™ЈTв™ and would be forced to play the rest of the hand out of position if he calls, so he decides to fold to your 3bet. Think about 3betting with both hands, Aв™ Aв™Ј and 9в™Ј8в™Ј: YouвЂ™re building a bigger pot when you 3bet in case you win it, with Aces having a high likelihood for winning and with 98s having a smaller likelihood of winning against your opponents hand. These may sound similar to value betting and bluffing, but when we take a closer look, both conditions can be filled at the same time. Preventing our opponent(s) from realizing their equity In 2017 a poker theory expert named Matthew Janda published a book called вЂвЂ™ No-Limit HoldвЂ™em for Advanced Players: Emphasis on Tough GamesвЂ™вЂ™, where he explains the real two reasons to bet: The different odds around the game of pokerВ have been generally common knowledge for quite some time, but the actual poker strategy has evolved a lot due to different computer simulations. Value betting and bluffing are the reasons for betting in poker according to old consensus, but these are not completely accurate according to game theory. If you can combine these with the third advantage, being in position, youвЂ™re well on your way to maximizing your profits at the tables! In poker you want to find advantages, and playing tight & aggressively gives exactly those: You usually have a card advantage when entering a pot and you have two ways to win the hand when playing aggressively: By making the best hand or forcing your opponent(s) to fold their equity. The simple yet best approach in poker is to play a solid, rather tight range of hands aggressively. Mathematically itвЂ™s MUCH better to the favourite to win a few large pots, than to try winning many pots with disadvantageous hands. Instead, they only play a solid selection of hands and win huge pots when they have the odds on their side. Register here.Intuitively many new players come to the conclusion that winning more pots is better вЂ“ the more pots you win, the more money you make in theory, right? Surprisingly, the biggest winners in ring games and especially full-ring, donвЂ™t win a lot of pots. The next instalment of the FM Redzone in discussion with вЂ¦ will focus on what makes a brand valuable. вЂњI canвЂ™t think of a brand that has suffered reputational damage at some point that no longer exists.вЂќ In reality, the term вЂњcancel cultureвЂќ is a bit of a misnomer, said Chaudhry. Mashigo agreed that brands should not fear cancel culture, reminding the panel that Twitter and FacebookвЂ™s combined coverage is still relatively small in SA. Brands have no need to be afraid of cancel culture if they are self-aware and have a clearly defined purpose. If they get вЂњcancelledвЂќ for some reason, they can come back, but they need to do it in an authentic way. Kagiso Tshepe, executive creative director at Grid Worldwide, said brands need to be aware of public sentiment. вЂњItвЂ™s the job of marketers to steer brands through choppy waters and to understand their consumers,вЂќ she said.

Cancel culture is ultimately about power, she pointed out. Not only do marketers need to set the tone for their brand, they need to ensure that the brand is authentic and true to itself. In an era of cancel culture marketing strategy becomes increasingly important, said Phumi Mashigo, founding partner at Ignitive. ItвЂ™s important not to share common outrage without first doing your due diligence, she stressed. Cancel culture is one way of dealing with this era,вЂќ said Chaudhry.ДЇar from being another contemporary fad with a pre-determined expiry date, cancel culture is here to stay, with its message amplified through the power of social media, said Ashleigh Burton, a digital associate at Consulum. The first era is вЂњhighвЂќ вЂ“ a period of confident expansion as a new order takes root the second is вЂњawakeningвЂќвЂ™ вЂ“ a time of rebellion against the now-established order the third is вЂњunravellingвЂќ вЂ“ a troubled era in which individualism triumphs over crumbling institutions and the fourth is вЂњcrisisвЂќ вЂ“ when society passes through a great and perilous gate in history. Quoting The Fourth Turning by authors William Strauss and Neil Howe, he explained that looking back in history a distinct pattern can be seen, with modern history moving in cycles and each cycle made up of four eras, or turnings, of about 20 years. A panel of experts put the spotlight on how marketing professionals develop communications that are cancel-culture proof, and what this sense-checking entails.Д¬ancel culture is an old idea with a new title, said Faheem Chaudhry, partner and MD at M&C Saatchi Abel. Cancel culture, the practice of withdrawing support for public figures and companies after they have done or said something considered objectionable or offensive, was the focus of a recent FM Redzone discussion, moderated by Jeanine Rainier, general manager at Tilt.

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